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Symbolically, this challenging endurance event demonstrates that team work, research, persistence, and ingenuity can triumph over obstacles such as NF and other debilitating cancers. RAAM provides our sponsors with:
Advantages of corporate sponsorship:
1) National media forum (i.e.: 2-hr NBC Sport, major print and radio media) for raising awareness of our "poster" cancer.
2) Advertising outlet for companies that take a leadership role in contributions.
Advertising and Media Coverage:
The Race Across America offers an exceptional marketing opportunity. The team is a rolling billboard for 3000 miles during the race. This is after nine months of intensive training and racing that will provide additional exposure. In addition to the 4 riders and 13 crew members that will serve as a promotional tool, we will have three vehicles with sponsor signage. According to the race promoter the following coverage is expected:
- 4 x 1-hour shows on OLN
- 10 minute+ segment on Fox Sports Core Culture program
- 4 x 1 minute slots in nationwide news
- 60 x 1 – 2 minute slots in local news as event crosses the nation
- 6 Articles in large mainstream magazines, Sports Illustrated, Nat Geographic Adventure, Men's Health, AARP, Golfing magazines, People
- 6 Articles in large daily newspapers
- 10 Articles in the vertical media: Cycling and IT press
- 200 articles in local daily newspapers across USA
- 1,000 pages of articles on web sites
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